Serviced apartment expansion set for 2017

The serviced apartment industry is set for a busy year ahead following announcements of a range of new developments across the UK and Europe throughout 2017.

City Suites Lounge Serviced Apartments 2017

Source: City Suites

The serviced apartments industry looks set for an eventful new year with a number of openings already scheduled in Q1 and more continuing throughout the year, according to the Association of Serviced Apartment Providers (ASAP).Announcements of openings within the UK have been released with the majority of developments planned in London, Manchester and Edinburgh. Staycity Aparthotels have announced three new openings in the UK, with Liverpool seeing the largest development of 202 new apartments. London’s Covent Garden will see the first of the group’s new deluxe brand, planned for premium city centre locations, with 106 apartments. Scheduled to open in April, Staycity’s second property in Manchester will be located close to Piccadilly station and will include 182 new apartments. 

Manchester ready for business

Manchester is open for business with complexes opening across the city throughout 2017, perhaps in response to city's thriving digital hub.A brand new complex of 237 one and two-bedroom apartments from CitySuites are set to open in the northern capital in February and Cycas Hospitality have released plans for 116 units at Staybridge Suites Manchester on Oxford Road at an unconfirmed date.

London's iconic locations

Expansion in London continues into next year with openings confirmed at a number of well-known locations across the capital.An all-suite hotel will be opened by Grange Hotels later in the year positioned in an iconic spot overlooking the Tower of London and Tower Bridge. Marlin’s new aparthotel, located at London Waterloo, will see 238 new apartments in the capital whilst Go Native’s latest development will add 75 new units to the nearby Bear Gardens Southbank location. 

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Edinburgh ready for expansion

Edinburgh will be another popular location in the New Year as SACO continue to roll out their new Locke aparthotel brand with an opening of 72 units in Q1 and further openings to be announced in early 2017. October will see the opening of 50 new luxury apartments as part of Lateral City’s Grand Central redevelopment. As part of the £150 million New Waverley development, Apple Apartments are on track to open a 21-unit near Edinburgh’s Royal Mile in late 2017.

Across the UK

Various smaller cities around the UK are welcoming serviced apartment openings with City Stay set to open its new aparthotel in Q1 at Platinum House in Milton Keynes featuring 58 units. Room 2 by Lamington will see its first expansion with a 71-room hotel in Southampton with a focus on communal working and living to meet Room 2’s ambition of providing a flexible environment for the modern traveller. 

European openings

European cities are as busy as Britain with a number of openings planned in a variety of locations throughout the year. Staycity is set to have a busy spring with bookings already open for its new apartments in Marseille from the beginning of March onwards. A brand new purpose built 144-unit development located in the French capital of gastronomy, Lyon, is also set to open in summer 2017. BridgeStreet Global Hospitality is engaging with the French capital and opening Mode Paris in 2017 which will see 47 new units within a 5-minute walk of the Arc de Triomphe.Frasers Hospitality has set its focus to Germany with two new openings planned in the country. Berlin will see 145 new apartments in March under the Capri by Fraser brand and Hamburg is welcoming 154 apartments from the Fraser Suites brand in May 2018.A new aparthotel in Rotterdam from Premier Suites is set to open in the spring with 104 suites plus a residents gym and executive meeting room.

Global growth

Global serviced apartment provider The Ascott Limited has announced figures that it is on track to double its portfolio from 40,000 to 80,000 units by 2020. During 2016 it has added over 10,000 units across 51 properties expanding its current portfolio to 52,000 units in total. This marks their highest increase in inventory count in a single year with 90 per cent of units located in gateway cities across Asia Pacific and the Middle East.Last month Ascott unveiled its newest brand designed for and managed by millennials. By 2020, Ascott aims to have 10,000 units under the Lyf brand and is looking at sites across Europe, Australia and Asia.Frasers Hospitality is on track to meet its global target of 30,000 units by 2019 following a number of debuts in 21 new cities, including Tokyo, Penang, Riyadh and Abuja.Temporary corporate housing provider Oakwood Worldwide is moving forward with plans to triple the number of its branded properties by 2020.

Keep an eye out for further coverage in our Winter 2016/17 issue. 

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