Where is the private schools market headed?
Following the success of the International and Private Schools Education Forum (IPSEF) Middle East in September, IPSEF is hosting a one-day event in London for those interested in learning about opportunities within the private schools market and future trends.
Growing revenue
According to Mr Assomull, Dubai and the UAE remain attractive destinations because of the safety of the country, the beneficial geographic location and the cultural setting.Leading the Middle East’s private education sector, L.E.K.’s research shows a 13% increase in revenue from 2015 to 2018 over 194 schools supporting 281,432 pupils in the private K-12 market.Attendees of the IPSEF London event can expect to hear the latest market research from Europe, the Middle East and Asia. A notable trend in the Middle East private schools market is a growth in super premium and premium schools in Dubai and Abu Dhabi, as explained Mr Assomull, “The premium Dubai K12 market has grown at about 14% in revenue terms over the last three years. Part of that is enrolment, part of that is fees and part of it is mixed – for example, migration to high price point schools.”Take a look at education in the Middle East and around the world in the latest edition of our Guide to International Education & Schools.
The importance of good marketing for schools
As the number of schools increases however, so does the need for schools to differentiate themselves in a crowded marketplace. From an institutional focus on STEM, as offered by some schools under the GEMS umbrella, to a strong track record in the performing arts such as Hartland International School. Or, an inherent ethos for supporting vulnerable children as demonstrated by The Riverston Group. Sessions at IPSEF London will look at how to stand out from the crowd by marketing your school effectively.Fergus Rose, advancement director of ACS International Schools – a schools' group that is well known to the Global Mobility Sector – will be sharing his expertise on the international schools market in the Middle East at IPSEF London. Find out how ACS Doha are growing their offering in the region here.
About IPSEF London
Tickets for IPSEF’s special one-day event in London on 15 November are just £250+VAT. Sessions will explore the growth of the international schools market and future trends in Europe, the Middle East and Asia. A talk by L.E.K Consulting’s Ashwin Assomull will look at the growth of international schools abroad.Other sessions will look at setting up a new school overseas, assessment, marketing and staffing.Expert speakers from international schools, legal firms, investment firms, the Department for International Trade plus research specialists and education consultants will guide you through this dynamic marketplace.As IPSEF media sponsors, Relocate Global will be providing full coverage of the event.IPSEF London kicks off on Thursday 15 September. For more information on the day and a preview of the full programme, visit: https://ipsef.net/london/overviewFor more education and school related news, visit our Education and Schools pages.Access hundreds of global services and suppliers in our Online Directory
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